The World-Famous TOUS Brand is Now in Armenia
On November 28, the renowned Spanish brand TOUS opened its boutique at 5 Northern Avenue.
The event’s slogan, “TOUS IS ENOUGH,” highlighted that the variety of TOUS accessories available in-store can complete any look, making it more expressive and distinctive.
Founded in 1920 in Spain by Thomas and Teresa Tous, the brand began as a small local jewelry shop and evolved into a fashion-defining name.
Over the years, TOUS has gained global recognition, not only for its jewelry but also for its high-quality bags, which perfectly blend style and functionality.
Guests explored the unique collection, which included:
- Jewelry: exclusive silver, gold, and diamond collections
- Expressive bags and wallets to suit every style
- Watches
- High-quality and distinctive scarves
During the event, TOUS magazines were presented, offering insights into the brand’s rich heritage and showcased collections.
The opening ceremony featured two exciting entertainment activities:
- Guests painted a black TOUS teddy bear, transforming it into a vibrant and colorful symbol.
- The “Luck or Magic” game invited attendees to uncover surprises hidden in special TOUS “lucky cards.”
The sweet hospitality of the TOUS teddy bear, the painting activity, and the engaging game further emphasized the brand’s uniqueness.
The evening was filled with lively entertainment, delicious treats, and refreshing beverages, ensuring an unforgettable experience for all attendees.
The opening of TOUS’s Armenian branch brought new vibrancy and emotion to the fashion scene. With its exclusive offerings and unique selection, TOUS is sure to become a favorite destination for everyone.
TOUS warmly invites you to visit 5 Northern Avenue and discover a world of charm and elegance in one place.
