Established: 2024

Profile: Jewelry and watches

Employees: 8

CEO:  Christina Safaryan

WEBSITE: www.blurejewellery.com

EXECUTIVE SUMMARY

BLŪRE is a fine jewelry brand that combines bold design with femininity. Inspired by the mystery of the ocean, its pieces tell a story of individuality and elegance. Within just one year, the brand has introduced five collections: Knots, Allure, Sea Cut, Wave, and Mystic. BLŪRE is available at Chronograph Armenia and Chronograph Georgia. The brand’s mission remains unchanged to create jewelry that speaks of style and individuality.

GAME-CHANGING SOLUTIONS

With every collection BLŪRE tells an emotional story of beauty and strength. Inspired by the depths of the ocean and the mystical allure of sirens, the brand’s concept and design embody feminine energy that is captivating, mysterious, and enchanting all at once. Each piece of BLŪRE jewelry is handcrafted, adding a touch of uniqueness and exceptional value. With extraordinary attention to detail and masterful technique, every creation invites women to experience the emotions that live within each design. BLŪRE’s energy radiates a deep emotional resonance, revealing the symbolic depth of each piece.