Gor Matevosyan is the Group Chief E-Commerce Officer of TI’ME Armenia. Gor Matevosyan is a Product and Growth Leader with over 10 years of experience in e-commerce, marketing, and digital product management. He develops product strategies, launches new business models, and drives sustainable growth across digital ecosystems and platforms.

Gor began his career in international advertising agencies — Publicis Media and McCann Worldgroup — where he developed marketing and communication strategies for global brands such as L’Oréal, Coca-Cola, GSK, Mars, Essity, Lactalis, and Huawei. Transitioning into technology and product management, he led teams at Yandex, Lamoda, Samokat.tech, and Gold Apple, building marketplace models, improving user experience, and creating new digital products for diverse audiences.

Gor holds a Master’s degree in Integrated Communications from the Higher School of Economics (HSE) and completed the Digital Product Management program at the Moscow School of Management “Skolkovo.” He is an invited lecturer at HSE, teaching courses on integrated marketing communications.