Women play an important role in the decision-making process in Galaxy Group of Companies, with around 42% of senior management positions being held by women in the Group. Women are also a source of inspiration and motivation in creating, evolving and presenting our brands, services and products in a new light. We present to you Yerevan Mall’s, Chronograph’s and TI’ME’s spring campaigns devoted to women.

Yerevan Mall. YOU ARE FIRE, YOUR CLOTHES ARE FIRE

Woman—muse; woman—inspiration; woman—fire. So different, yet so similar. So cold, yet so fiery. So contradictory, yet so unambiguous…

The “#ԴունԿրակՀագածդԿրակ” campaign explores women’s archetypes—her character, style preferences and aspirations. The campaign reveals the following archetypes: Lover, Queen, Underground, Wise Woman, Mystic, Mother… Try to find yourself.

Chronograph. FOR HER

Where there is a woman, there is magic. A natural and elegant campaign on the billboards of Yerevan and the storefronts of Chronograph, with an indicator of beauty and high taste.

TI’ME. YOU ARE NATURE

The “You Are Nature” campaign was not for commercial or marketing purposes, but was simply to remind an important, yet lesser-known truth: “Nature is a woman.” The woman is beautiful, strong, free ․․․․ The campaign was full of surprises and personal gifts.