A campaign of hope for senior citizens of RA

Partner: Companies Of Galaxy Group

Start of the project: September 2019

Name of the project: BecauseWeCare: A campaign of hope for senior citizen of RA



#BecauseWeCare was a 2019 year-end CSR project born out of a simple research on statistics. This was the first campaign that involved all the companies of the Galaxy Group of Companies.

Within the scopes of the campaign, we  visited more than 600 elderly people in 2 public & 5 private care centers in Yerevan and the regions. On December 25, over 100 of our teammates headed to seven different directions to communicate their warmth to our grandparents. The campaign of care and warmth, however, did not stop there. We asked our community, our partners and followers to share their love, warmth and care with the elderly, dedicating their time to them not only on the New Year’s Eve but also throughout the year.